Jenny Sweetnam creates jewellery defined by its graphic linear aesthetic and bold style.  She innovates with form to bring to life her silhouettes that frame the body in unique ways.

With an emphasis on luxury through craftsmanship, design and goldsmithing are at the heart of the jewellery.  JS is lead maker, who meticulously constructs the work in-house together with expert jewellers in Hatton Garden, London.

Wallpaper* Magazine recognises the way that Jenny Sweetnam “takes failsafe jewellery classics and skews them into showstopping forms” and awarded the designer a prestigious 2018 Wallpaper* Design Award. The work has been featured in leading publications including Dazed, Elle, Dansk, the Guardian, The Times, Vogue and The Financial Times.

In 2021 after five collections of high fashion, statement–orientated work she launches into the world of fine jewellery creating small scale yet uncompromisingly bold pieces.

‘Modernity and minimalism unite in Jenny Sweetnam fine jewellery, which marries a preoccupation with clean forms and graphic silhouettes to create modern jewellery pieces. Jewellery is characterised by offbeat placements and unexpected tweaks…”

Wallpaper* magazine 2022